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What the Heck is a Dunncreek Anyway?

As a kid growing up on the farm we raised livestock of all kinds -- horses, sheep, chickens, ducks, geese, turkeys, guinea fowl, peafowl, dogs and cattle. Our family believed that every investment in livestock needed to pay a dividend in the form of offspring that could be sold at a profit. All our stock was purebred and pedigreed.

The tradition in animal husbandry is that when you raise pedigreed stock you name each animal using a prefix which is your farm name. In our case the farm was called Dunncreek Farms. So our stock was named Dunncreek’s Lucky Lady, Dunncreek’s Dancing Doll and so on.

When I started my first consulting business in 1994, I named it after the family farm. It was a marketing communications consulting business serving agricultural companies so I called it Dunncreek Communications. When I started this financial advisory firm with my partner Chris Neu, I named it Dunncreek Advisors in tribute to the generations of farmers who made investments in their fields and flocks and collected dividends at harvest time each year to provide for the generations to follow.

Our goal is to carry on the tradition of my ancestors by leaving the world a better place for having been here.

-- Richard F. Dunn